KENZO X H&M PRESS LAUNCH


We were recently lucky enough to be involved in the launch of the much-anticipated Kenzo x H&M collaboration. A capsule collection with Kenzo’s infamous bold designs and vivid colours, we couldn’t wait to start working on a concept that would bring this to life. A first look at this coveted collection gave us the inspiration for our decor and design, with animal prints and tropical flowers being at the heart of our creation…

A TASTE OF THE TROPICS…

We were so inspired by the bright colours and animal prints, that to celebrate the flamboyancy and vibrancy of this unique designer collection we instantly wanted to bring this to life by dressing the space in tropical beauty…

A canopy of tropical flowers cascaded down over the main space to highlight the collection, a truly impactful display of unique botanical beauties that really had the wow factor!

This was carried through the space by using bamboo style blinds to create the perfect back drop for this tropical and vibrant space, these were dressed also with falling tropical plants and flowers to enhance the styling around the venue.

FLOWERS AND FEATURES…

To add a cutting edge feel to the space, we decided to create an installation using the vividness and beauty of the flowers against the harshness of black cages to create a unique and sharable design feature. This was then enhanced using light rods to add a touch of fashion cool…

 

Thanks to the amazing @FlowerBoyFlowers for helping us make this happen.

A WINDOW TO THE KENZO X H&M COLLECTION…

We wanted to ensure we made a statement when guests arrived, which would set the bar for what was to come when they entered the space.

As press arrived to get their first look of the collaboration, they were met with an effective and impactful window display.

A large frame was constructed and dressed with an array of tropical flowers and textures, that created a live botanical backdrop to white 3D cut letters of the Kenzo x H&M logo at the centre…a statement piece that aligned perfectly with this statement collection.

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