Alpro Planquet #plantpower
Alpro, Europe’s leading plant-based food and drink brand, came to Collective Two with two objectives; to educate consumers on living a plant-based lifestyle and to create awareness on how Alpro’s products can be used as key ingredients in plant based cooking.
We created a ‘Planquet’, a plant-based banquet, inviting key press and influencers to experience a unique plant-based gastronomical experience. Partnering with BOSH!, the popular duo known for their creativity with plant-based cooking, a distinctive and delicious menu was produced. We also designed an experiential concept around plant power that was brought to life through a dressed room of beautiful plant and vegetable styling and props. The dinner was held on the first ever Plant Power Day, a national day founded by Alpro.
The Alpro #plantpowerday and #planquet hashtags trended across all social media platforms and the event saw over 50 key press and influencers in attendance, ranging from Vogue to The Evening Standard with a media reach of over 20k.