Alpro X Luna Cinema

June saw Alpro launch their new plant based ice-cream and we were asked to create an event that truly represented the brand and their products in a natural way.

In the perfect surrounding of Victoria Embankment on the opening night of Luna Cinema, we created a natural ice-cream oasis. We created hazelnut, soya and coconut zones which gave opportunity for guests to distinguish each of the flavors and explore the ingredients.

The natural, plant based ice-cream bar was the perfect way for guests to sample out the new flavors and with an array of beautiful toppings available the ice-cream was shown off in its best form.

While guests soaked up the peaceful atmosphere and sipped on plant-based cocktails the sun began to set, getting everyone into a relaxing mood before the film began.

The event was mentioned in in ‘Brands: Proud Stories’.

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