Alpro X Luna Cinema
June saw Alpro launch their new plant based ice-cream and we were asked to create an event that truly represented the brand and their products in a natural way.
In the perfect surrounding of Victoria Embankment on the opening night of Luna Cinema, we created a natural ice-cream oasis. We created hazelnut, soya and coconut zones which gave opportunity for guests to distinguish each of the flavors and explore the ingredients.
The natural, plant based ice-cream bar was the perfect way for guests to sample out the new flavors and with an array of beautiful toppings available the ice-cream was shown off in its best form.
While guests soaked up the peaceful atmosphere and sipped on plant-based cocktails the sun began to set, getting everyone into a relaxing mood before the film began.
The event was mentioned in eventmagazine.com in ‘Brands: Proud Stories’.