Crabtree & Evelyn #HandsOnFashion Pop Up
Crabtree and Evelyn partnered with Fashion Scout in September 2016 for London Fashion Week. We were tasked with creating an activation that would engage fashion week goers in trialling the C&E product, most importantly their hand rescue treatments.
The pop-up was activated within one of fashion week’s key destinations, Freemasons Hall, where a number of fashion week shows take place. The stand was created to bring the brand to life in an environment where they could engage and interact with a fashion led audience as well as create sharable and influential content.