March welcomed the re-brand of KMS and their style community. It was important that we created a bespoke event that brought the KMS messaging to life in a way that engaged and educated the guests about the ‘new’ KMS first hand.
We wanted to ensure the energy of the KMS brand was communicated in a way that was completely immersive and connected with the audience. To do this we took guests on a journey through the venue, creating different areas and rooms, each with their own individual KMS experience.
This journey then came to an exciting end as it culminated in the ultimate KMS #BackstagePass show catwalk show, showcasing true hair style from street to high end.