KMS #StyleMatters Tour
KMS, the global hair brand, came to us with one objective; to celebrate their re-brand by educating, engaging and inspiring attendees with the aim to convert new business.
We designed a tour around the U.K that would reach a wide audience, gaining the brand maximum exposure. The events gave the KMS team the perfect platform and opportunity to build relationships with new businesses in an environment where their brand values and products were at the core of the event.
New salons were encouraged to join the KMS ’style community’ through interactive activations at the event. Immersive product displays and giveaways were produced and the interactive live tutorials on stage with KMS brand ambassadors, allowed for guests to be educated on how to create styles using the products. The event was brought to a close with a catwalk show of the all the hair looks, which created an opportunity for guests to feel and take pictures of the finished looks.
Over the four events, the target was set to convert 10% of salon owners who attended the event to sign up to stock KMS products in their salons, this was hugely exceeded.