Russian Standard Vodka X Taste of London
Russian Standard Vodka, the major Russian spirit producer, came to us with the task of designing and implementing their activation at Taste of London in November.
Our aim was to influence consumers purchasing habits around the Christmas period and drive sales of Russian Standard Vodka. To represent the brand in it’s truest form we created the ultimate winter ice palace. With glistening trees, icicles, fur throws and LED furniture, we created the cosiest of dens for consumers to unwind and get into the Christmas spirit. Creating an immersive environment and curating a range of vodka masterclasses that educated consumers on how versatile Russian Standard Vodka and inspiring them to get creative at home, we were able to engage and bring the brand to life to Russian Standards target audience.
Over the four day event, we served over 20,000 consumers and exceeded the sales target by 30%.