XLS-Medical X ITV This Morning Live Showcase

XLS-Medical came to us with two objectives; to further their brand awareness and increase their market share to become the UK’s number one weight loss brand.

We activated at ITV This Morning Live, an audience demographic that aligns perfectly with XLS-Medical, in an environment where consumers are in the correct mindset for brand engagement, with a guaranteed 30k footfall. Through a 360 live activation, we enabled an opportunity for consumers to speak with dieticians to breakdown barriers and show consumers how XLS products are a clinically proven product. The personal consultations in the XLS pod allowed for consumers to be educated on all the products to educate them on the best course of action for their weight loss journey. An impactful retail display and multi screens that showed the brands story, we created the ideal environment for consumer engagement and exposed the brand to a wide audience, furthering brand awareness and driving sales.

Over the four day activation, we hit sales targets and our dieticians engaged with over 15,000 people in a one-to-one consultation.


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