MARK HILL X ITV THIS MORNING LIVE
Mark Hill, the U.K’s number one hair style brand, approached us to design and execute their stand at ITV This Morning Live, their objectives were; to drive sales on their wet and electronic range and to create brand awareness, amongst one of their target audiences.
We activated at ITV This Morning Live Show, an audience demographic that fits perfectly with one of Mark Hill’s target audience, with a guaranteed 30k footfall. Professional hair stylists provided consumers with a one to one hair styling consultation, designing a personal hair care regime and the opportunity for to be consumers to learn how to create their ideal looks at home, finishing with a complimentary style and finish. The photo-booth activation encouraged guests to capture their new looks and share with their followers. Through educating consumers on how to use the products, we increased their confidence which drove sales and increased brand awareness and awareness on the range of products available.
Over the four-day activation, over 1k consumers had their hair styled, we interacted with over 15k consumers and hit the sales targets by more than 25%. Over 1k customers data was captured and photos were shared to Instagram over 2k times.